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Thursday, October 30, 2014

Digital Marketing

 

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Making the 5%: Your Guide to Surviving with Dynamic User Experience

95% of apps downloaded are abandoned within a month. Location-based context can help apps make the elite 5% by helping developers:
     

Free Workbook: How to Create The App Analytics Reports You Need

Concrete steps for aligning your business goals and analytics Interactive tables, lists, and note-taking sections to track your planning and data (plus best practices and recommendations)
     

Free eBook: How to Create Truly Awesome In-app and Push Messaging Content.

In this eBook, you'll get answers to those questions. It covers: What kind of content does (and doesn’t) work for app messaging...
     

Free eBook: 10 Ways to Better Engage App Users in 10 Seconds.

Inside, you’ll find: A look at today’s app users’ high expectations The 10 analytics & marketing tactics you can use to better engage your users right away.
     

New eBook: The Beginner’s Guide To App Marketing.

Here’s what’s inside! The new definition of “app marketing”
     

New eBook: 8 Critical App Engagement Metrics.

In this guide, you’ll learn: The eight engagement metrics you should be measuring for app success, including why they’re critical and what insights you gain from them...
     

Top Talent is Mobile. Are You?

We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their way to becoming the primary means for accessing the Internet. Whether searching for a place to eat, investigating what the weather is like outside, or even looking for a job, people are increasingly turning to the small screen for help.
     

Compliance and Social Media: Ensuring Your Company’s Online Activity Adheres to Security Standards

This ExecBlueprint discusses how companies can address these risks through the development of a comprehensive risk management framework that incorporates both company policy to enforce standards for safe social media and technology use and technical controls to monitor activity. Although no single blueprint exists, the framework should be sufficiently robust to prevent most employees from clicking on suspicious links and posting confidential information— and contain damage caused by inevitable human error, before the story ends up in The New York Times.
     

The Power of Data Insight Putting Unstructured Data into Action to Drive Revenue

We are currently living in the era of big data and in just a few short years, big data has gone from an industry buzzword to a strategic business tool that’s altering corporate ecosystems, facilitating innovation, and driving decision-making. However, big data is just the tip of the iceberg. Unstructured data— or information that doesn’t fit into a pre-defined data model— remains the largest source of untapped, potential insight. Yet, many organizations have trouble putting it into action due to its sheer magnitude and complexity.
     

Ten Commandments of Bring Your Own Device

End users are demanding their own devices in the workplace, making IT the shepherds of a potentially unruly flock? The good news is IT can embrace BYOD with security and confidence given the right preparation and technology??
     

BancVue challenges megabanks with customer intelligence

BancVue is the leader in branded, community-powered banking products that help local banks and credit unions thrive in the competitive banking industry. BancVue has tripled in size in the seven years since it began to run its business on Sugar.
     

How to lead your retail company’s digital transformation

Today’s most profitable retailers are the ones who have fully embraced the digital revolution. To keep up, you need to transform every function and process in your business from merchandising to supply chain. And most importantly, you need to extend this digital innovation to every store. Get Forrester Research’s “The Digital Business Imperative” and lead your company’s digital transformation.
     

The Definitive Guide to Duplicate Listings

In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
     

Essential Features of a Modern Accounting System

Learn the 4 essential features to bring your accounting system out of the Stone Age. Modern businesses are, by their nature, complex. But if you're using an accounting system that forces you to struggle with manual processes—limiting your flexibility and draining your productivity—you might as well be stuck in the Stone Age. But there's great news! It's 2014, and there's never been a better time to make the move to a modern accounting system. What features should you look for? Download our new checklist, "Essential Features of a Modern Accounting System," to learn how the right accounting system can help you: • Automate financial processes and optimize workflows to fit your organization's business processes. • Access real-time data to drive business insight and improve dec...
     

Worksheet: Are You Ready for Marketing Automation?

Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
     

13 Email Creative Examples Set to Inspire

Need inspiration for your email newsletter? Stuck in a rut with your email template? According to our customer results the right creative can increase click-through rates by up to 104%. Download the Email Creative Highlights to view sample creative from top email marketers across various industries.
    
    
    
    
    
    

Special Report

When it comes to digital marketing there’s an ocean of opportunities – and there are also some difficulties lurking in the deep. Sitecore recently engaged an independent research firm to conduct an international study on digital marketing trends and challenges. A few highlights: • 73% of marketers plan to increase their digital marketing spend in the next year • Only 17% of marketers rely on a single platform for digital marketing activities, while nearly 75% use multiple tools which hinder their ability to deliver a seamless customer experience • In the next year 44% of marketers plan to use a predictive analytics tool, but only 18% use predictive analytics today. It’s time to ride the big digital marketing wave. Gain more insights by downloading the Sitecore Digital Marketing Trends Report today.

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Thursday, October 23, 2014

Iowa State Fair