Red Bull has made a name for itself as a social media innovator by coming up with fresh ways to broadcast extreme sports stunts that mesh with the energy drink's adrenaline-fueled brand.
In August, the company had its first Instagram video hit with a short clip of Russian daredevil Valery Rosoz's 23,688-foot B.A.S.E. jump off Mount Everest, which the brand sponsored.
Now, the brand has come up with another way to use Instagram to document its death-defying stunts.
The company teamed up with three Instagram users from the U.K. to make a pretty sweet stop-motion video of the Red Bull Cliff Diving World Series, which took place last month off the coast of Wales. According to Red Bull, the two-minute video was made from more than 21,000 photos and took just three hours to make.
Check it out below: